Industry: Food & Beverage
Description: A cute cafe that brings you the calmness of the sea, the beauty of city lights, and the comfort of the sunset. This is the place to make memories and be in the moment. A beautiful place that can’t be captured in photos alone. ‘In the moment’ is a Western cafe meets Asian cafe meets the sea. But not surfer vibes necessarily. (Though surfers are always welcome, of course. ;))
Slogan: “This is the place to be.”
Mission: ‘In the moment’ aims to be a safe place for people to take a step back, slow down, and be in the moment. Whether people are in our cafe to do homework, take a business meeting, have a first date, or just escape from the world, this is a place that reminds them to be present.
Why was ‘in the moment’ created? In their search for the perfect study spot and cafe in their early college years, Cathy Zhou and Ellie Chen created the perfect place to both escape the world and immerse themselves in whatever they were doing. Going to school in San Diego, they wanted a cafe that was like watching the waves of the sea kiss the shore. Being Asian Americans, they wanted a cafe that took from both the vibrant and extensive Western and East-Asian cafe cultures. Combining these and a minimalistic, environmental approach, ‘in the moment’ was created.
